Branding
Type Design
Our Museum
Me and my team were tasked with creating a refreshing and modern identity for OUR Museum, the latest maritime gallery for the Poole Museum.
My approach was to take the simple triangular shape of a sail and develop that into a logo type that could then go on to be used as a template for graphics, adverts, merchandise and more.
The rough and harsh edges of the typeface complements the gentle and soft art and historic pieces being showcased at the gallery, catching the attention of the younger audiences who might otherwise not give it a second look.