2023 Branding
Motion graphics
Strategy
Web design

Traveling campaign , aimed to highlight Iceland’s lesser known and traveled destinations. Using data gathered from visitors from all over the world, I discovered that a great majority only venture less than two hours outside of the capital, Reykjavik, and even less ever explore the great Westfjords — which arguably contain some of Iceland’s greatest pearls and natural wonders.

This project focuses on how to inform and peek travelers’ interest in discovering the more hidden, unknown and sometimes obscure gems that Iceland has to offer.