2022
Branding
Motion graphics
Strategy
Motion graphics
Strategy
Flek
A week-long creative challenge with the winner of the 2020 James Dyson Award. We had the task of naming and creating a brand identity for the Tyre Collectives’ (TTC) tyre dust filter device, a vehicle attachment designed to capture microplastic particles for re-purposing.
After some initial research into the topic of tyre-wear emitted microplastic pollution, my team and I decided to focus on the private hire sector and creating both a B2C campaign, focused on informing the general public of the benefits of using TTCs’ device, as well as a B2B campaign dedicated to UBER and how they could utilise the product to become a leading private hire company in true zero emission travel.
Stills from the animation